A Grandmaster and business owner, I build long-lasting,
productive relationships with my team , my business
partners and clients to create stable revenue for my

As a family man, I established businesses with employees
that I consider as family. I ensure that I build
strong relationships, value the diversification of individuals
and serve all with equal dedication, respect, and fairness.

As a business owner, I advocate the mission of credibility,
integrity, and service. I strive for the excellence
in the pursuit of providing sustainable
and consistent exemplary results to my clients.

Friday, October 17th, 2014

“If taekwondo is all about self-defense, then one who learns it must have the sense to distinguish when to use it and when it is not appropriate” – This is just one of the quotes from Serdar “Sam” Guner , a Taekwondo Grand Master , that he lives up to and instills to his students. Most people thinks of Taekwondo and other forms of martial arts as learning how to attack, block attacks, counter attacks, expecting the enemy’s movements, and other things for defending yourself and the people around you… physically. These, however, are just a mere part of the surface of the deep ocean of any Serdar “Sam” Gunermartial arts.

Serdar “Sam” Guner teaches differently from that of what people would normally expect. He begins teaching his students Taekwondo without anything physical. He starts teaching by preparing them – mentally and emotionally. As a Taekwondo Grand Master , Serdar “Sam” Guner upholds the discipline and virtues of Taekwondo and lives up to it in his everyday life. This type of lifestyle is what Sam Guner instills his students before they even start learning the physical aspects of Taekwondo.

In a sense, the virtues Serdar “Sam” Guner teaches all surrounds one thing: Integrity.

  • Integrity is also about having a loud conscience and listening to it. “Sometimes, my students do only 15 push-ups when I tell them to do 20. But I don’t mind because I know that I have taught them well”, Sam says. Although he knows of his students’ dishonesty, he does not punish nor confront them. Having been able to instill conscience in them, Sam is confident that in the end, their conscience would take over. He does not believe in forcing them nor embarrassing them. He just makes sure they understand what he teaches them.
  • Integrity is about thinking and acting upon one’s thoughts based on his values over his personal gain. Before teaching them, Serdar “Sam” Guner | Taekwondo Grand Master, takes his student’s ill intentions of learning Taekwondo away. He corrects their preferences and views on how to use the skills they are about to learn and are learning. Anger, revenge, and the will to harm others are put deep under the intentions of being safe and able to protect others.
  • Honesty is a big part of integrity. One of the hardest things about honesty is admitting one’s mistakes, apologizing for it and acting upon it. Sam stated: “If something has gone wrong and I feel like it was a student’s fault, I never ask them to admit it in front of their classmates but to approach me in a secretive way and there I can do the corrective actions that should be made”. This approach that Sam applies to his students makes them feel and be responsible enough for their mistakes to admit and do something about it. At the same time, this also values the privacy and security of the ones at fault and the other parties involved.
  • Integrity is being upright. “We can never avoid that some students do not do well outside the class and sometimes they even call for some of their classmates to do the same. It is always crucial to keep telling them to have the sense of being upright”, states Sam. Being upright is not just telling others to what is right but also living up to it, yourself. It includes controlling oneself to not follow the wrongs being done by others no matter how you want to just “join” them.

In its deepest and simplest form, integrity is about knowing and acting about what is right and what is wrong. It’s moral uprightness. And, more than anything else, it’s what the Taekwondo Grand Master would be honored for his students to learn from him.

Serdar “Sam” Guner teaches virtues that is surrounded by Integrity. For more inquiries, visit us or contact us at 1300-338-919.

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